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Great research drives great decision-making. Thoughtful, well executed market research provides a springboard for creating informed branding, positioning and marketing strategy. Research is also a powerful change management tool, especially useful when building consensus for branding changes.
Because we are independent, we cherry-pick the best methods for each industry, organization and audience. We commit our expertise, time and resources to deeply understand the needs, and opportunities of our clients and their audiences. We design and execute customized market research programs to inform and support our recommendations with detailed insights and external validation. We always seek out newer, more efficient information gathering methods and analyze our findings using established techniques.
Finally, when it comes to reporting findings, we provide written presentations and reports. These deliverables are designed to level-set our insights, but can also be retained by organizations for other future uses. Our reports are concise, accessible and easy to understand. We have no mysterious, proprietary methods. Instead, our reporting inspires thoughtful, productive discussion and valuable foundations for future initiatives and studies.
Brand Health & Tracking: Are marketing investments correctly focused on improving awareness or consideration? What are the greatest obstacles for brand success? How well are new branding or advertising programs performing and how can the program be improved going forward? Does the brand have “permission” to enter an adjacent market or category? Who is the competition – another company or a workaround solution? How do brand forces change over time? Tracking studies can be designed to answer these and other critical questions over months and years.
Awareness, Attitudes & Usage: Tracking changing attitudes and usage trends among your target audience can ensure marketing efforts remain relevant. They can also measure awareness and appreciation of the brand’s offerings and value proposition in the mind of target audiences.
Customer Journey: Customer journey research reveals the triggers and decision-making criteria for products and services. It also helps us identify and optimize target audiences for branding and marketing strategies. These findings help us recommend marketing platforms and improve marketing efficiency.Drive Brand Value with Market Research Insights
Market research methodologies change. Technology makes more forms of market research possible. Audiences become easier to reach, but their attention spans grow shorter. We apply leading research expertise to ensure we design the right approach for each assignment, resulting in the most valuable results. We strive to use the most effective tools for each client and the markets they serve.
We are experts not only in conducting the most appropriate research, but also in interpreting market research and bringing forward the insights that lead to sound, sustainable brand strategy. Understanding the needs, aspirations, and motivations of key audiences establishes a baseline. Sustainable brand strategy can be built from this knowledge and foundation. Through our market research and brand expertise, we help our clients achieve both.